The Modern Surface Revolution: Why It’s Time to Move Beyond Concrete

At Sterling Services, we are always focused on staying ahead of industry trends and embracing innovation that benefits our team and our clients. Hear from Tyree Owens, our regional manager in Arizona, about how today’s design market is defined by clean lines, minimalist palettes, and sleek finishes which is a modern aesthetic that blends elegance with efficiency.

For years, polished concrete has been the default choice to achieve that look. But as spaces evolve and expectations rise, designers and facility owners are realizing that concrete can’t always keep up.

At Sterling Services, we’re introducing the next generation of surfaces — Fast Flow and SoyStone — solutions that combine the beauty of modern design with the performance and maintainability that today's spaces demand.

Polished Concrete vs. Fast Flow: Where Sterling Shines

While polished concrete may look appealing at first, its porous nature, limited design options, and high maintenance needs can quickly become challenges.

That’s why more architects, designers, and facility managers are switching to Fast Flow, the high-performance flooring system built for style and longevity.

Why Fast Flow wins:
  • Non-porous surface — resists staining, scuffing, and wear
  • Customizable finishes — from sleek industrial grays to highly decorative custom modern color blend palettes
  • Renewable system — easily refreshed without replacing the floor with eco-friendly soy based resins
  • Warranty-backed protection — performance that lasts

It’s everything you love about modern concrete — only smarter, stronger, and easier to maintain.

SoyStone: The Adaptable Modern Surface

SoyStone adds another dimension of design freedom. This innovative surface isn’t limited to floors — it’s versatile, waterproof, and durable, making it ideal for:
  • Kitchens and restrooms
  • Healthcare and decontamination environments
  • Pool decks and shower rooms
  • Vertical and wall applications
  • Fully waterproof spaces — perfect for hospitals, schools, sports venues, manufacturing, and industrial; where water damage is a concern

By combining adaptability with modern design, SoyStone gives designers and builders another powerful tool in their toolkit — one that saves time, reduces long-term maintenance, and delivers a truly custom aesthetic.

Designed for Arizona’s Modern Market (and Beyond)

Here in Arizona and across the Southwest, design trends are leaning heavily toward modern simplicity — clean whites, soft grays, and industrial blacks.

Sterling Services helps designers achieve that look without the drawbacks of concrete. Our Fast Flow and SoyStone systems deliver the same sleek aesthetic, with:
  • More color control and texture options
  • Superior durability and renewability
  • A cleaner, more refined finish that lasts

Whether you’re designing a manufacturing plant, warehouse, office, or commercial kitchen, our surfaces are made to perform — and made to impress.

The Future of Modern Flooring

Concrete may have been the standard — but the standard has changed.

At Sterling Services, we’re proud to lead the shift toward high-performance, design-driven surface systems that don’t just look good on day one — they stay that way for years to come.

Less maintenance. More design control. Endless possibilities.

Ready to reimagine your space? Let’s talk about how our Fast Flow and SoyStone systems can bring your vision to life.